Consumer trends and behaviors are changing rapidly with advances in technology. The keyword “Beauty” is standout amongst the most looked terms on the web with just about 4 billion queries received yearly as per L’Oréal. They need beauty to be firmly connected with technology. That is what is associate beauty all about.
These days, customers interested in beauty care need to see how technology can give them a superior personal experience and make them feel connected. Beyond simply improving your great looks, today’s applications and devices can likewise enable the connected consumer to self-diagnose beauty issues and respond as needs to be imperfect.
So what are the innovation trends which are getting down Connected beauty? Let’s discover!
- Connected devices have had a perfect impact by making the industry connected beauty. Companies like Loreal, Solomomo Wired Beauty, Skin wand, Smart mirror, Uvisio, Ultra, Inc. have launched IoT based devices which help in improved data collection and analysis and informs the user about their skin texture and conditions, UV Index, the moisture level in the skin, etc.
AI and Chat-bots
- AI and chat-bots are playing a noteworthy role in Personal care and Beauty industry. AI and chat-bots are powerful technologies, which not only changes the consumer engagement but likewise helps in examining the skin types, consumers preferences and so forth.
- L’Oréal has set out on the AI journey with the launch of artificial intelligence-powered Facebook Messenger bot to create services for its beauty brands and check more about buyers.
Augmented Reality and Virtual Reality
- Augmented reality has fast turned into a leading area of focus for the business with regards to digital beauty. AR and VR are getting to be standard not only in various industries but also in the cosmetics industry. Beauty brand benefit has stepped up its augmented reality allowing consumers to try different brow styles and has struck a new partnership with global cosmetics app developer Meitu. AR features are joined by cosmetic brands to enable users to virtually try on products with only a smartphone.
- Blockchain can enable retailers to collect more prominent trust and brand loyalty all through the product lifecycle, as it can tell a customer not only where an item was made, but additionally who made it, how much they were paid and the conditions they worked in.
- Previously, facial recognition was used mostly to help with criminal investigations or unlocking smartphones. But, “the recent release of the iPhone and its FaceID technology has brought us closer in bringing facial recognition to the masses,” said Beringea’s McCormick. “In 2017, there were huge developments from retailers around the world that would suggest that facial recognition technology is on the brink of mainstream adoption.”
We at EMedStore also have been tracking Innovators in the Connected Beauty space in the Beauty and Personal Care industry technology wise.
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